As Director of Video Production at Peloton, Nimmers Stern focuses on social media content. He says Peloton’s video work can be thought of in terms of member acquisition and retention. The acquisition content tends to be commercials or other ways of attracting new members. Most of his work is around retention, connecting with their members and keeping them coming back.
Originally from Australia, Nimmers has worked in reality TV, as well as for websites like Vice, Yahoo!, and Refinery29. He likes to think he can shut off and watch something without thinking about how it was edited, but he says he even spent this conversation wondering what Wonder Shuttle would edit out.
How did you end up at Peloton?
I came to New York in 2007. I was a producer-editor. Often I’d just been given the content and had to figure out how to piece it all together, and really got good at telling stories.
When this job opportunity came up in 2017, it was still a very young company. My department started off just being a one-man band. They needed someone to attend meetings and plan future projects and bring on new people when we needed it. To let the editors do the editing and have somebody to help organize and manage them.
It must be a much bigger video team now. Are you doing more managing than editing these days?
We’re about half full-time, half freelancers. That’s editors, animators, an assistant, and a shooter.It’s rare that I’ll be able sit down and do a full edit myself. I’m more setting up projects, getting creatives involved. In some cases, directing and producing. In some cases, just enabling.[Read more…] about Nimmers Stern: With patience and resourcefulness, you can teach yourself video editing