Revision

What the Shopify Engineering Blog Says to 30,000 Pageviews Every Month

Herbert Lui — Mon, 22 Mar 2021 11:18:00 +0000

How Shopify’s corporate engineering blog is written A conversation with Shopify Senior Managing Editor Anita Clarke reveals: The promotional efforts involved in doubling the Shopify engineering blog’s growth for three years in a row The education and incentives that motivate busy software engineers to write How an Engineering Communications team operates and plans content strategy […]

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What the Netflix TechBlog Says to 250,000 Pageviews Every Month

Herbert Lui — Mon, 01 Feb 2021 08:35:00 +0000

An investigation into Netflix’s TechBlog reveals: How Netflix built its competitive advantage in recruiting How the value of blog posts multiply through time How the Netflix team actually writes their blog Disclaimer: I have examined the Netflix TechBlog’s blog posts and corresponded with some of its former and current team members to understand its inner […]

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Natalie Mendes: Start your brand publication with company values

Carolyn Turgeon — Wed, 16 Sep 2020 11:00:00 +0000

Atlassian, the software company behind work management products such as Jira, Trello, and Confluence, had a blog that covered products, updates, and news going back to its founding in 2002. In February 2019, it launched its brand publication, Work Life. The redesign and content strategy pivot started when the Atlassian blog editors experimented with high-level […]

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Rebecca Dodd: Don’t compete with your own content

Carolyn Turgeon — Wed, 12 Aug 2020 11:00:00 +0000

When Rebecca Dodd joined GitLab in 2016, the company blog was “kind of like a free-for-all.” With “everyone can contribute” as their mission and transparency as one of their values, employees have always felt empowered to write. That meant content was easy to find, but it also meant publishing at will: no calendar and no […]

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Jessi Craige Shikman: Being a resource means not talking about ourselves

Carolyn Turgeon — Wed, 15 Jul 2020 11:00:00 +0000

Jessi Craige, Editor at First Round Capital, has a “pretty full-stack role.” She conducts interviews, writes, and edits for First Round Review. She also strategizes, crafts social media posts, and does assorted content and marketing work to support the rest of the company. The Review was created in 2013 by the company’s first content hire, […]

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Why every engineering and design team needs its own blog

Herbert Lui — Mon, 22 Jun 2020 17:09:19 +0000

When the strongest companies hire everywhere, here’s how you can compete Image: Christina @ wocintechchat.com/Unsplash On May 21, 2020, Shopify CEO Tobi Lütke announced that Shopify was a “digital by default” by company. A few hours later, The Verge reported that Facebook committed to making their workforce remote as well. These twin announcements came a […]

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Nick Papa: I want content to be interesting, whether or not it leads to bookings

Carolyn Turgeon — Thu, 18 Jun 2020 11:30:00 +0000

Atlas Obscura keeps a firm divide between its independent travel journalism and its bookable trips. Now its marketers, like copywriter Nick Papa, create and support a separate content ecosystem for the touring side of the company. Nick’s biggest project is the Trips Blog, which launched at the end of last year. The goal was to […]

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Becky Kane: Every employee is a writer

Carolyn Turgeon — Thu, 21 May 2020 11:00:00 +0000

Becky Kane became an editor “totally by accident.” After majoring in political science and using Todoist at her summer internship at a marketing agency, she found an old internship posting on the Todoist blog. Emailing them led to a marketing internship in their small Portugal office (the majority of the company was remote), and after […]

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Jodi Harris: Content marketing can create a cache of trust

Carolyn Turgeon — Wed, 13 May 2020 11:00:00 +0000

Jodi Harris has been with Content Marketing Institute (CMI) for almost nine years. She started as editor of the blog, then transitioned to curating and creating content, as well as helping with strategy for other CMI editorial products. In addition to her role as CMI’s Director of Editorial Content & Strategy, she’s also the editor-in-chief […]

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Karla Olson: We measure community impact before book sales

Carolyn Turgeon — Wed, 06 May 2020 11:00:00 +0000

Though you may recognize Patagonia for the clothes, the catalog, or the overall strength of the brand, Books Director Karla Olson says the company has always had a rich storytelling tradition. Founder Yvon Chouinard climbed six months out of the year and came back with his own stories for the company to publish. Karla thinks […]

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